05.24.2022 Articles
By Sargena Narsa, PR & Communications Content Specialist

In the previous parts of our series, we discussed all things brand advocacy within retail – but what happens when you want to achieve brand advocacy outside of the retail store? 

That’s where Brand Ambassadors come in! From advocating for a brand to interacting with shoppers at events, Brand Ambassadors are used to generate demand and win over consumers.  

Bringing Brands to Life with Event Ambassadors 

Opening a series of pop-up shops? Launching a mobile tour across the country? Planning to do a stunt in the middle of Times Square? Without a team of Event Ambassadors, it’ll be difficult to bring your brand to life.  

From branded uniforms to the way that event team members converse with consumers; each detail must be considered to ensure your brand experience leaves a lasting impression on consumers.  

No matter the experience you’re providing, think of training your ambassadors to be more than just branded event staff. To take your brand to the next level and to create an effective selling environment, event ambassadors should not only be knowledgeable about your brand or product, but also know how to sell it.  

At the end of the day, it’s the nuances of the conversation with customers during the events that will convert them into brand fans for life.  

Get a Partner Who Offers It All 

BDS Connected Solutions has been connecting brands with consumers for 38 years, and our Brand Advocacy solutions are the ultimate win for brands wanting to make an impact and leave a lasting impression. 

Not only do we have years of experience souring, hiring, and training the right ambassadors for your brand, but we also provide them with the tools to be successful on your behalf.  

With our Experiential solution, powered by industry renowned experiential marketing agency, MAG, you can drive brand demand, get into the hearts and minds of consumers, and ultimately drive sales.  

Thanks for reading!  

Stay tuned for our next blog article in the Brand Advocacy Essentials series. Ready to transform sales associates into passionate brand advocates? Schedule an appointment with us today!