Buzzworthy Insights – Out of Home Advertising

09.19.2022 Buzzworthy Insights
By BDS Strategy and Analytics

Out of Home Advertising

Out of home advertising is consistently proving to be very effective. According to a new study from and Kickstand Communications, nearly all respondents (96%) indicated they are satisfied (50%) or very satisfied (46%) with their OOH ads. This has turned marketers to increase OOH budgets, 78% of companies using OOH plan to increase their budget over the next 12 months. On average, these companies have seen monthly revenue increase by more than 50%. Increasing revenue isn’t the only part they are monitoring for performance: 67% want increased social media engagement, 54% higher website traffic, and 44% stronger brand recognition and awareness – 96% say they are reaching those goals. Out of all OOH ads, billboard advertisements saw the strongest ROI. For traditional OOH, 40% said junior bulletin/junior poster billboards showed the strongest ROI, users of digital OOH saw the strongest ROI in digital billboards (38%). (View source)

Health & Wellness Priority

Accenture has released their newest consumer study, showcasing that despite recent worries and personal finance concerns, 80% of consumers intend to maintain or increase their spend on areas related to health and fitness in the next 12 months. Improving physical health overall is also on the mind of consumers, 42% plan to increase the amount of physical activity they participate in, and 33% said they are more focused on self-care. Despite 66% of consumers noting they feel financially squeezed, 51% plan to maintain or increase their spend on leisure travel. (View source)

WFH Productivity

Working from home can provide a wide variety of benefits, for the individual, and the company they work for. A new study from Owl Labs highlights that task-based hybrid work improves productivity, 57% of employees say working independently in a remote location is more productive, while only 30% prefer doing solo work in the office. 49% of employees say they can focus better in a remote location, 39% prefer to focus in office. 49% also meet deadlines better remotely versus 31% who like to reach deadlines in-office. As for in-office working, meetings and meeting new people are still important with 60% of workers liking to meet new people in the office, and 51% of employees say team meetings are more productive at an office. (View source)

Sustainability Trends

Sustainability is continuing to be a top trend among consumer purchase habits. According to new info from IRI and NYU Stern Center, 93% of consumers have maintained or increased their sustainable purchase habits in the past year, 77% of consumers believe sustainability is important when selecting products to buy, up 8% from 2021; among Gen-Z and millennials, these numbers are slightly higher. Overall, 27% of shoppers seek out retailers that carry sustainable products, and roughly 50% of all new products in 2021 were sustainable. (View source)

Starbucks & Web3 Expansion

Starbucks is looking to establish themselves as a top company in the metaverse. The concept, Starbucks Odyssey, a place where Starbucks Rewards members and employees in the US can earn and collect NFT assets that will allow them access to new benefits and experiences. An extension of their rewards program; once logged in, members can engage in “journeys”, a series of omnichannel activities that will reward members with digital “journey stamps” NFTs. Additional limited-edition stamps will feature artwork co-created with Starbucks partners, vary in rarity, and can be bought or sold within the marketplace. Starbucks chief marketing officer Brady Brewer said, “For the first time we are connecting our Starbucks Rewards loyalty program members not just to Starbucks, but to each other. Leveraging Web3 technology will allow our members to access experiences and ownership that was not possible before. Starbucks Odyssey will transcend the foundational benefits that our Starbucks Rewards members have come to love, and unlock digital, physical, and experiential benefits that are uniquely Starbucks.” (View source)

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