CASE STUDY: META RETAIL UNIVERSITY

BLENDING DIGITAL CONTENT AND RETAIL TRAINING FOR FACEBOOK VIDEO TUTORIALS

Emerging into new retail sectors, our longtime client, Meta (formerly Facebook) was in search of a solution to provide engaging, educational training videos to their internal team regarding the retail sector.

Content That Matters

As Meta was entering retail stores, BDS provided guidance to navigate our client through the transition. Meta’s goal was to educate their internal team of engineers on the major pillars of the wholesale retail market. BDS delivered exceptional and meaningful video content in an interactive environment. The content consisted of various video segments that were filmed at the club stores, retail stores, military exchanges, and in studio. BDS created entertaining, yet informative video tutorials to illustrate wholesale retail markets.

Taking Training Content to the Next Level

BDS delivered collaborative scripts, engaging video content, and custom-made presentations for each project in under six weeks. The final products included clips of conversations with retail company representatives, amusing skits intermingled with data points, and fun quiz questions to keep the audience hooked. BDS successfully executed prompt, remarkable service that captivated our client’s curiosity, while cultivating a deeper understanding of current marketing trends and techniques within the wholesale retail sector.

Training Video Content Production/Training Package

Covered Topics:

  • The On-Air Experience
  • Warehouse Club Stores
  • GameStop
  • Military Exchanges

Actors/Hosts

Video Production & Post-Production

Collaborative Scripts & Storyboards

Engaging Video Content

Customized Presentation

Results

Each project received positive, enthusiastic feedback from the collaborating Meta team members and the internal team of over one-thousand hardware engineers. BDS successfully produced and delivered dynamic and valuable solutions, while accomplishing a well-informed overarching narrative. The success of the programs led Facebook to select BDS to develop additional video training content.

See It In Action

Create Lasting Consumer
Impressions.

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