CASE STUDY: NEW MARKET DEVELOPMENT PROGRAM
There’s no better way to boost brand awareness and product sales than with the help of brand advocates influencing purchase decisions. We partnered with a market-leading drone brand to provide them with new market development strategies that ultimately focused on retail associate training, merchandising, and
assisted selling. The end result? Our client exceeded all their sales goals during their product launches.
To stand out from the competition, we sourced, trained, and launched dedicated drone and camera category experts to develop retail relationships and make a sales impact in new markets nationwide for our client.
Using a custom retail strategy, our Market
Development Managers placed a heavy emphasis on retail associate training and strategic POG
placements, which resulted in an increase in sales at covered locations.
To develop brand awareness and make an impact in new markets for our client, Market Development Managers conducted store associate training and product demos for shoppers during key product launches.
With multiple new products launching simultaneously, our Market Development Managers focused on showcasing the differences between products, their key features, and overall benefits, empowering store associates to make better product recommendations to shoppers based on their needs and lifestyles. These activities ultimately led to an increase in territory sales in new markets for our client.
in incremental revenue
increase in
revenue
increase in
product sales
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BDS Connected Solutions, LLC
9750 Irvine Blvd, Suite 101
Irvine, CA 92618
