Friday Five: April 5th

04.05.2019 Articles
By Kate Van Fossen
⏱ 4-minute read

What’s new in the world of retail marketing? Instagram’s shopping cart has some companies questioning their reliance on the platform, Apple goes all in on services, and the “Bonobos Curve” has people talking about the evolution of brands.

Here are our top five curated insights for this week:

1. Over 12,000 Reads: The Bonobos Curve

“This is the behavioral path toward sales maturity that the brand winners of this era will pursue. As such, many of the most successful brands have relationships with Nordstrom, Macy’s, Target, Walmart, or direct partnerships with progressive mall development companies.”

Read the full article from 2PM.

2. New Study Shows Consumers Want Seamless Multichannel E-Commerce

“Consumers have a strong inclination toward shopping across channels: The vast majority (82%) say that they’ve researched and reviewed products online before making a purchase in-store, according to a study by BRP.”

Read the full article from Business Insider.

3. ‘A Second Landing Page’: Checkout Feature Forces Brands To Rethink Instagram Reliance

“Instagram’s new checkout feature means a whole new way to shop on Instagram. But for direct-to-consumer companies, it could pose new questions around how reliant they want to be on the platform.”

Read the full article from Digiday.

4. ‘Everything is well thought out’: How the Apple store has become a template for retailers

It’s impossible to not peer the glass panels whenever you pass by an Apple store. It’s no wonder why so many retailers have used this model for inspiration as many transition to open, airy, minimal-concept layouts. Although many attribute Apple’s success to the ‘look’ they’ve cultivated in high-trafficked locations, their in-store success runs much deeper than just aesthetics.

Read the full article from Digiday.

5. Op-Ed: Why Are Brick-And-Mortar Stores Back In Fashion?

“PSFK founder Piers Fawkes describes eight pillars for modern retailers to guide their in-store experience design in an evolving and digital-first retail landscape.”

Read the full article from PSFK.

That’s a wrap! What’s your big insight from this week? Let us know on Instagram or Twitter @BDSmktg. Have a phenomenal weekend! ✌