Our Mission

BDS creates fully-integrated, multi-channel shopping experiences with passionate, people-led solutions that spread brand enthusiasm, simplify the sale, and influence every step in the buyer’s journey — anytime, anywhere, and on any device.

Our Core Values


is coming from a place of truth.

Know your desired results, break it down into meaningful goals and be relentless in pursuing it. Use what you know works, and don’t reinvent the wheel. When things get tough, get tougher.

  • Truth
  • Forth-rightness
  • Reliability
  • Integrity


is being fast and flexible.

Know the lay of the land and what lies ahead. Trust your instincts but know when to get creative. Put things together in new ways. Embrace change and act bravely.

  • Flexibility
  • Speed
  • Foresight
  • Creative Ideas


is getting it done right.

Be true to yourself and be real with others. Share the whole picture: the good, the bad, and the ugly. Set clear expectations, live by your word, and always assume good intentions.

  • Goal-oriented
  • Discipline Action
  • Passion
  • Resilience

35 Years Of Excellence And Counting

BDS was founded in 1984 as a field marketing agency by three partners (Baker, Dean, and Sherwood) whose vision was to provide an excellent working environment for employees. They believed that by putting employees first, employees would in turn take exceptional care of their clients. The rest was history.