BDS Launches New Video-Powered, Click-To-Connect Selling Solution to Meet Changing Consumer Buying Behaviors11.23.2020
Tap-a-TechSM is positioned to be a sales game-changer, giving shoppers an easy and seamless way to connect with trained product experts from home, in the store, or on the go.
BDS today announced the official launch of Tap-a-TechSM, its new video-powered, click-to-connect selling solution that augments the shopping experience, both online and in-store. Tap-a-Tech is one of many recent digital-first innovations from BDS that are designed to create brand hype, power engaging experiences, forge connections, boost conversions, and re-instill consumer confidence.
With limits on person-to-person contact and lingering COVID-19 concerns going into the holidays, consumers are increasingly relying on alternative shopping experiences, such as social selling, BOPIS, e-commerce, and chatbot customer service, to meet their needs. Tap-a-Tech overcomes common shopping obstacles, like choice paralysis and lack of product information, by allowing shoppers to connect one-on-one with brand representatives through a completely touchless, web-based experience that can be accessed anywhere, anytime.
The solution replicates the traditional trusted shopping experience via video with a simple tap of a screen. Online shoppers can connect with a live brand representative over video by clicking a button integrated into a product’s webpage. Alternatively, brick-and-mortar shoppers can use their mobile device to scan a QR code that is affixed to a product’s package or display for instant contactless assistance. Behind the scenes, brands can control the look and feel of the experience by stationing experts in a variety of settings: at home, in-store, or in a custom branded BrightShopSM space.
“At BDS, we’re focused on developing innovative digital-first solutions that create a better user experience for brands and their customers,” said Sean Ludick, President of BDS. “Tap-a-Tech combines everything that BDS is known for – great people-first customer service, top-notch talent, and an unforgettable experience – all delivered in an accessible-from-anywhere omnipresent environment that drives sales.”
Not only does Tap-a-Tech enable brands to deliver an engaging, video-powered shopping experience, but it also provides a way for consumers to get expert advice while shopping for products online, in-store, and on-the-go. The solution ultimately allows brands to streamline customer service in the digital space, reinvent traditional in-store sales strategies, and generate conversions at every stage in the buyer’s journey.
“Tap-a-Tech is a groundbreaking, best-in-class solution that doesn’t require any special software downloads or app installations,” said Andrew Catapano, Senior Vice President of Digital Strategy & Marketing at BDS. “With a simple click of a button, the technology gives consumers a safe, convenient, informative, and transformative brand experience, regardless of when, where, or how they’re shopping.”
About BDS Marketing, LLC.
BDS is your sales and marketing solutions expert. Built on 36 years of experience, we offer a custom mix of Digital, Experiential, Advocacy, and Display solutions that support your brand everywhere. BDS is headquartered in Irvine, California with regional offices in Chicago, Illinois; New York City, New York; and Columbus, Ohio. BDS Marketing, LLC. is a division of BDS Solutions Group, LLC. For more information, visit www.BDSmktg.com.
Director of Marketing, BDSmktg