Not even a thunderstorm can stop this HypeByte! In our latest episode, Kelly Campbell, Director of Digital Content Marketing at BDS Connected Solutions, chats with the the multi-faceted and always engaging Trevor Sumner, CEO of Perch. Together, they dive into the thunderous changes happening at retail, especially brick-and-mortar, and how data, when used smartly, can really enhance the shopping experience overall. Watch the interview below!