After you’ve developed an awesome e-commerce website, it’s time to get the word out with online consumer campaigns. An online consumer campaign can take many forms; email marketing, social media, display advertising, and search engine optimization, to name a few. The key is to focus on the appropriate channels for your target audience.
No matter what campaign you land on, you should measure its impact via email opens, website traffic, conversion rate, overall ROI, and more. In other words, was it worth it? And how can you use that data to improve your next initiative? That’s the thing about digital marketing – it’s measurable, and that makes all the difference.
An online consumer campaign can be very specific (think product launch), or very broad (think brand awareness). That said, the digital space is crowded with competition, so you need to offer a unique value proposition and brand voice. If you need help creating a compelling online consumer campaign for your target audience, call BDS today.