Between Facebook, Twitter, Instagram and TikTok, there are dozens of social media platforms that brands can use to connect with consumers and communicate core messages. And, of course, every platform has its own unique purpose and loyal following. To create a successful social strategy, you need to know where your customers are.
Setting up social channels is a good start, but it’s just that – a start. To make a meaningful impact, you’ll need a targeted advertising strategy and paid media campaigns that resonate with your target audience and go beyond organic reach. It’s also essential to ensure consistency across all channels, including your visual design and brand voice.
Social media is invaluable to brands who value customer service, since modern consumers typically rely on a brand’s channels to communicate any challenges they encounter. So, if you want to create an outstanding, personal shopping experience from A to Z, social media is key. If you need help developing a unique social strategy, contact BDS.