With 91% of all consumers being more likely to shop with brands who recognize, remember, and provide them with relevant offers and recommendations, personalization and experiential shopping must work together. Many retailers and brands are turning to experiential shopping or ‘retailtainment’ as an approach to tackling this.  

Throughout this article, we will explore how experiential shopping is not only helping consumers, but also brands and retailers as both increasingly incorporate experiential in their business strategy. 

Creating an Immersive and Shareable Experience 

In a digital age where everyone wants to stay connected even when apart, it’s becoming increasingly important for brands to consider creating a successful shopping experience based on consumer shopping trends. 

As AdWeek puts it, “These days, if consumers can’t “Instagram” a store, it’s almost not even worth going.” Shareability is one aspect that makes an experience worthwhile to consumers, usually leading to a recommendation to others.  

Immersive and innovative shopping experiences are an effective strategy to promote word-of-mouth. With unique experiences, consumers have the opportunity to view a brand in a new way, such as stepping into the world of a television show to experience an alternate reality. Consumers share their experiences with their entire network to boost brand awareness, leading to a broadened reach of consumers. 

Taking the Omnichannel Approach

Whether consumers are shopping online, in store, or on the go, brands must provide options that cater to the needs and demands of shoppers. Providing options creates ease for the consumers to choose what works best for them, making your brand stand out as well as drawing the consumer in to support your brand. 

Brands are also embracing immersive online options. Some taking advantage of opportunities such as hosting a virtual try-on for clothing and accessories, having on-demand style experts, and providing online learning experiences. 

Building New Communities 

While social media can bring people together, there is something different about being physically together. For brands who have physical stores, it is important to use your space to bring your brand to life. 

Brands have achieved this in a variety of ways including by hosting shopping events for select consumers, offering styling appointments, teaching a class, or building a lounge area with exclusive perks. This strategy connects to shareable experiences as more brands build communities and create memorable experiences. 

Putting Technology to Good Use

As technology continues to evolve, brands must leverage the latest technology to enhance their retail approach. For example, this approach could include incorporating iPads as POS systems or RFID scanners on the ceiling of the store to help you find where a product is located.  

Major brands and retailers continuously rely on the latest technology to enhance the in-store experience, continuing to provide consumers with the full retail experience while making processes seamless for employees.  

Transforming Your Brand Experience With BDS 

At BDS, we embrace the ever-changing retail landscape by offering innovative Experiential solutions. To learn more about our solutions, keep reading or visit our website here. 

Expanding Your Consumer Experience 

BDS executes imaginative and engaging events that drive meaningful connections and build lasting relationships between brands and consumers. Whether you’re looking to connect with your shoppers through pop-up shops or mobile activations, BDS’ Experiential team will transform your brand through tailored experiences.  

Inspiring Audiences to Take Action 

At BDS, our approach to experiential continuously evolves based on the latest industry trends, ensuring our latest innovations captivate audiences and deliver authentic brand moments. Our tailored events support your brand through product launches, seasonal events, and even sponsorship activations. 

Ensuring Quality Through Consistency 

When thinking about strategies to enhance your brand, it is important to consider creating consistent experiences that are impactful. Through concept development, along with smart activation and amplification, brands experience confidence in running live, experiential events.  

See It For Yourself 

BDS’ Experiential team collaborates with brands to design impactful live and hybrid experiences aimed at engaging target audiences and elevating shopping experiences.  

Renowned for the ability to connect brands with people both online and offline, BDS’ Experiential team partnered with our long-standing client to curate an unforgettable event at their flagship store. Driving exceptional engagement across various touchpoints and spotlighting the flagship store, our client successfully engaged new audiences in-person, while simultaneously growing their online engagement. Learn more and see the results here. 

Ready to bring your brand to life? 

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