We know brands and retailers have been working hard to meet new consumer expectations by delivering customized experiences that connect the dots across all marketing channels. However, 64% of US consumers still feel that brands have lost touch with the human element of the customer experience.
Today’s in-store experience is not only about guiding informed shoppers to the right product within the showroom environment, but also about providing consumers with nuanced solutions that fit their lifestyles and naturally make the sale happen.
64%
of US consumers feel that brands have lost touch with the human element of the customer experience
(Retail Touchpoints)
Nothing can replace the personalized service that a paid brand representative provides in the store. They can better guide consumers in the purchase process, train store associates on brand messaging, assist both consumers and associates in experiencing your product first-hand, ultimately give consumers the confidence to make that final purchase, and become brand fans after leaving the store.
Brand advocacy is the holy grail of customer loyalty. It’s more than just an affinity towards a specific brand – it’s a deep emotional connection to a product or company that turns people into lifetime customers. It’s a fandom that runs so strong that friends and family excitedly share and refer products to one another.
At the end of the day, brand advocacy is the gift that keeps on giving – it’s a time-tested tool that makes a deep, measurable impact in the short term and long run, plus gives you the ownership, personalization, flexibility, and agility you need as a brand.
But with consumer expectations evolving so quickly, how do you achieve the long-lasting brand loyalty you desire?
While traditional marketing methods may give you a boatload of impressions, they only go so far when it comes to actual engagement and building brand fans for life. Using people-based marketing best practices, our Brand Advocacy solution focuses on connecting the right people to the right products at the right time with the right message so that consumers leave the store with a positive brand experience that they want to share with others.
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