Market Development

When you want to increase market share and mind share, you need a team of dedicated brand advocacy ambassadors. Our Market Development Managers will move the needle for your brand by building retail relationships, training retailers on your products or services, and growing their markets.

With a deep understanding of store relationship management and functional retail expertise, Market Development Managers offer the highest level of flexibility and control for your brand. Get the best of both worlds: in-person presence on the retail floor; and market level insights to help you make informed business decisions. For every client, we carefully choose talent that fits your brand identity and is equipped with the skills to meet your specific goals.
Strategic Planning & Territory Gameplans
Retailer Relationship Development
Formal & Informal Training
Special Events & Roadshows
Real Estate Negotiation & Optimization
Market Intelligence & Competitive Tracking
Product & Pricing Compliance
Demo Readiness

De’Longhi steams ahead with BDS Connected Solutions to gain market share and impact mind share in a saturated coffee maker and espresso machine category.