BRAND ADVOCACY & FIELD TRAINING
Discover new opportunities to grow your
market share and mindshare with our
dedicated Market Development Managers.
AS INDUSTRY EXPERTS, PRODUCT TRAINERS AND PROMOTERS, OUR MARKET DEVELOPMENT MANAGERS ARE EXPERIENCED IN MARKET GROWTH.
Whether you are expanding your brand through new market development or growing in top markets, our Market Development Managers will plan and execute a market development strategy for your brand. As highly trained brand advocates, they will expand target reach and develop relationships to acquire brand loyalty, while offering the highest level of flexibility and control through product training, market intelligence, and sales support.
With deep-rooted industry relationships and years of retail experience, our Market Development Managers will transform your store associates into passionate brand advocates to raise your rate of recommendation. With the proper industry expertise and product training, your brand advocates will promote customer engagement and close sales.
6 OUT OF 10 CONSUMERS PREFER TO MEET WITH A SALES ASSOCIATE BEFORE MAKING A PURCHASE.
Our Market Development Managers offer you the best of both worlds: an in-person presence on the retail floor and market-level insights to help you make informed business decisions. With a deep understanding of store relationship management and functional retail expertise, you will have the highest level of flexibility and control for your brand. We handpick talent that will effectively connect with your target audience, while aligning with your brand’s identity.
With market intelligence reports and strategic competitive tracking, you’ll gain an understanding of what you’re up against on the sales floor. We can also assist with territory game plans, special events and roadshows, product and pricing compliance, and product demos conducted both in person and online.
De’Longhi, the top globally selling coffee and espresso machine brand, turned to BDS to boost its presence and grow its market share.
BDS implemented a full-time Market Development program utilizing an optimized coverage approach to increase mind and market share. Our Market Development Managers focused on introducing the brand to store associates and developing relationships in order to achieve the results De’Longhi desired.
YoY Sales Lift
Unit Sales Lift Per
A leading audio electronics brand was seeking dedicated brand representatives to rise above established competition within the audio industry. BDS partnered with this brand to successfully build product awareness among retail associates, achieve brand growth, and capture more sales.
of Associates Felt Knowledgeable*
Increase in Brand Mind
Share For Associates
lift in revenue at
*moderately or extremely knowledgeable about the
product line by the end of the program
BDS partnered with a market-leading drone brand to provide them with new market development strategies. Focusing on retail associate training, merchandising, and assisted selling, our client exceeded their sales goals during key selling seasons.
increase in product
sales in covered stores
increase in revenue vs
Although the consumer journey continues to evolve, one thing remains constant — the shopping experience plays a key role in the purchase decision. Whether it is online, in-store, or via social media, our brand advocates deliver memorable brand impressions and experiences that convert shoppers into customers, directly and through a network of Retail Sales Associates.
— CHRISTINA IBACH, National Program Director
CONSUMERS ARE WILLING TO SPEND 17% MORE WITH BRANDS THAT PROVIDE OUTSTANDING CUSTOMER SUPPORT.