BRAND ADVOCACY & FIELD TRAINING

Market Development

Discover new opportunities to grow your
market share and mindshare with our
dedicated Market Development Managers.

AS INDUSTRY EXPERTS, PRODUCT TRAINERS AND PROMOTERS, OUR MARKET DEVELOPMENT MANAGERS ARE EXPERIENCED IN MARKET GROWTH.

A Winning Strategy
For Any Objective.

Whether you are expanding your brand through new market development or growing in top markets, our Market Development Managers will plan and execute a market development strategy for your brand. As highly trained brand advocates, they will expand target reach and develop relationships to acquire brand loyalty, while offering the highest level of flexibility and control through product training, market intelligence, and sales support.

Turning Store Associates
Into Brand Champions.

With deep-rooted industry relationships and years of retail experience, our Market Development Managers will transform your store associates into passionate brand advocates to raise your rate of recommendation. With the proper industry expertise and product training, your brand advocates will promote customer engagement and close sales.

6 OUT OF 10 CONSUMERS PREFER TO MEET WITH A SALES ASSOCIATE BEFORE MAKING A PURCHASE.

Get the Best of Both Worlds

Our Market Development Managers offer you the best of both worlds: an in-person presence on the retail floor and market-level insights to help you make informed business decisions. With a deep understanding of store relationship management and functional retail expertise, you will have the highest level of flexibility and control for your brand. We handpick talent that will effectively connect with your target audience, while aligning with your brand’s identity.

Go Beyond Brick-and-Mortar

With market intelligence reports and strategic competitive tracking, you’ll gain an understanding of what you’re up against on the sales floor. We can also assist with territory game plans, special events and roadshows, product and pricing compliance, and product demos conducted both in person and online.

Market Development
Services by BDS

Strategic Planning &
Territory Game Plans
Retailer Relationship
Development
Formal & Informal
Training
Special Events &
Roadshows
Real Estate Negotiation
& Optimization
Market Intelligence &
Competitive Tracking
Product & Pricing
Compliance
Product Demo
Readiness

Projects That Directly Impact Bottom Line Sales

De’Longhi, the top globally selling coffee and espresso machine brand, turned to BDS to boost its presence and grow its market share.

CategoryConsumer Goods

BDS implemented a full-time Market Development program utilizing an optimized coverage approach to increase mind and market share. Our Market Development Managers focused on introducing the brand to store associates and developing relationships in order to achieve the results De’Longhi desired.

PROJECT SCOPE

  • Educated and provided hands-on training for store associates
  • Developed relationships
  • Negotiated better shelf placement
  • Replaced missing/broken demo machine parts in the aisle
  • Hosted interactive in-store and local out-of-store events
  • Conducted live product demos for customers

RESULTS

151%

Market Development
Program ROI

459%

YoY Sales Lift

79%

Unit Sales Lift Per
Week

292%

Revenue Increase
YoY

CategoryConsumer Electronics

A leading audio electronics brand was seeking dedicated brand representatives to rise above established competition within the audio industry. BDS partnered with this brand to successfully build product awareness among retail associates, achieve brand growth, and capture more sales.

PROJECT SCOPE

  • Market Development Managers conducted retail associate training programs throughout a major retailer’s store locations across the U.S.
  • Training programs covered topics, such as the overall value of our client’s product, sound quality, app, and battery life
  • Market Development Managers provided product demonstrations and tutorials
  • Returns were minimized as sales associates were trained to recommend products that suited shoppers’ needs

RESULTS

53%

of Associates Felt Knowledgeable*

103%

Increase in Brand Mind
Share For Associates

57.6%

lift in revenue at
covered vs.
uncovered stores

*moderately or extremely knowledgeable about the
product line by the end of the program

CategoryConsumer Electronics

BDS partnered with a market-leading drone brand to provide them with new market development strategies. Focusing on retail associate training, merchandising, and assisted selling, our client exceeded their sales goals during key selling seasons.

PROJECT SCOPE

  • BDS sourced, trained, and launched dedicated drone and camera category experts to develop retail relationships
  • Market Development Managers focused on retail associate training, resulting in an increase in sales at covered locations
  • Market Development Managers conducted product demos for shoppers during key product launches
  • Market Development Managers showcased the differences between products, key features, benefits, and empowering store associates to make better product recommendations

RESULTS

+50%

increase in product
sales in covered stores

9.3%

increase in revenue vs
uncovered stores

1

/

3

Although the consumer journey continues to evolve, one thing remains constant — the shopping experience plays a key role in the purchase decision. Whether it is online, in-store, or via social media, our brand advocates deliver memorable brand impressions and experiences that convert shoppers into customers, directly and through a network of Retail Sales Associates.

— CHRISTINA IBACH, National Program Director

CONSUMERS ARE WILLING TO SPEND 17% MORE WITH BRANDS THAT PROVIDE OUTSTANDING CUSTOMER SUPPORT.

The Market Development Category Experts

Automotive

Consumer
Electronics

Health &
Wellness

Home
Appliances

Home
Improvement

Mobile

Office
Supplies

Ready To Expand Your
Market Share?

Get In Touch