CASE STUDY: BRAND ADVOCACY & TRAINING PROGRAM
A market-leading virtual reality (VR) brand partnered with BDS to provide training, brand advocacy, installation and merchandising solutions tailored to our client’s specific needs. With our market development and assisted selling expertise, our client exceeded target goals in key markets across the U.S.
As our client ventured into the retail landscape for the first time, the greatest challenge faced was the formation of an effective sales team capable of championing their brand and product line in the competitive retail space. By partnering with BDS, we brought our retail expertise to boost product exposure and communicate the message of the brand and product line to consumers at retail.
With an ever-evolving retail environment, our Market Development Managers brought their expertise to develop retail strategies that amplify brand presence based on our client’s needs. To captivate shoppers in entirely new ways, our training teams propelled product awareness initiatives to new heights. Our training teams expanded target reach and developed relationships, while offering support with product training, market intelligence, and sales support.
Our Retail Sales Specialists personified our client’s brand to immerse shoppers in a world of unparalleled innovation and engagement. By providing product education and product demonstrations, the increase of consumer engagement led to exceeding product sales.
With a first-time retail presence, we delivered the expertise needed to craft a captivating in-store presence that truly engages shoppers. Our dedicated team of Merchandising experts developed tailored strategies to build an on-brand retail presence that guarantees a consistent presence across all retail locations.
increase in product
unit sales
increase in accessory attachment target goal
increase in demo conversion rate in Q2
increase in total Retail Sales Specialists trained
merchandising compliance rate in major retailers
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BDS Connected Solutions, LLC
25692 Atlantic Ocean Dr.
Lake Forest, CA 92630
