BDS Appoints New Senior Vice President of Marketing02.25.2020
Seasoned Digital Expert, Andrew Catapano, to Drive Enterprise Growth and Digital-First Transformation for Leading Sales and Marketing Solutions Provider
Irvine, CA – February 25, 2020 – Award-winning sales and marketing solutions expert, BDS Marketing, LLC, is very pleased to announce that Andrew Catapano, CEO of wowbrands, has been appointed as BDS’ Senior Vice President of Marketing. In his expanded role, Catapano will lead the BDS Digital Solution out of Columbus, Ohio, as well as the internal Marketing and Solution Development teams out of BDS’ headquarters in Irvine, California. This unified role is intended to deliver on BDS’ intentional growth strategy and digital transformation by positioning BDS as an expert solutions provider, implementing a digital-first approach to power sales, delivering clients with strategic omni-present solutions, and enhancing loyalty and retention.
BDS acquired wowbrands in the summer of 2017 in an orchestrated effort to buy innovation in the digital space, as a value-add for clients and partners. Catapano immediately brought 20 years of strategic marketing and digital expertise to BDS’ solution set through that acquisition, which is now officially integrated through this appointment. As a member of the executive leadership team, Catapano will continue to grow the digital division through continuity-based strategies targeting emerging and disruptive brands, while also focusing on developing digital-first strategies that drive BDS’ new business development and pitches.
“Digitalization has become the new standard for business success and is fundamentally changing how retailers, brands and their solution providers (like BDS) run their organizational processes, marketing teams and sales pipeline development,” says Catapano. “I am proud to be part of a leadership team who understands that to truly embrace disruptive technologies and digitalization we have to be willing to ‘learn and relearn’ what we knew previously or even what has brought us success in the past.”
“Andrew brings a wealth of digital knowledge and retail experience to BDS’ executive leadership team, and we’re excited to have him drive a digital-first approach with our sales and marketing efforts,” says Ken Kress, CEO of BDS. “Appointing Andrew to this role is the next step in supporting our growth from an agency to a full-service solutions provider and achieving our digital transformation goals as a business.”
About BDS Marketing, LLC.
BDS is your sales and marketing solutions expert. Built on 35 years of experience, we offer a custom mix of product, place, people, and promotion solutions that support your brand, everywhere. BDS is headquartered in Irvine, California with regional offices in Chicago, Illinois; New York City, New York; and Columbus, Ohio. BDS Marketing, LLC. is a division of BDS Solutions Group, LLC. For more information, visit www.BDSmktg.com.
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Director of Marketing, BDSmktg